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Marketing

Use Marketing to tell past guests and saved audiences about an event. Owners and admins can create campaigns; other roles may have less access.

Make a campaign

  1. Open Marketing in the Host area.
  2. Choose Create campaign.
  3. Pick Email or Text.
  4. Pick an event and an audience, such as past attendees or a saved audience.
  5. Write a short message. The app shows a 100-character limit.
  6. Choose when to send it, then review and create the campaign.

MyPlots adds the event link. Do not put your own links in the campaign message.

Audiences

Use Audiences to make and manage groups of people. You can use event attendees and saved audience groups when you set up a campaign. Keep your contact list accurate and only message people who expect to hear from you.

Read the results

Campaign history can show sends, opens for email, link clicks, signups, orders, tickets, and revenue. These numbers help you learn what worked.

Email opens can look lower when a mail app blocks images. Text messages do not have an open count, so use clicks and orders to judge them.

Referral links show which share helped bring people to an event. Make links from an event’s Referrals tool, give each link a useful name, and share them with your crew. Promoters can use their own event share link too.

WARNING

There is a weekly send limit, shown in Marketing. Do not spam people or send messages they did not ask for. MyPlots can limit or remove marketing access for misuse.

Make a plan. Make it happen.